INNOVATION WORKSHOPS
Learning about Jobs To Be Done theory can help teams improve their results in the near term. Better than a standardised class, we can deliver bespoke programmes designed specifically for the challenges your team experiences. There’s more to understanding ‘jobs’ than identifying function, it can be helping professionals better understand clients, employees improving internal collaboration, sales people better understanding people that impact their sales success, marketing teams that need to better understand how their activities impact each other and their teams, how sales and marketing can better support one-another, how Human Resources can better meet the needs of employees and candidates, how public policies can be more effectively communicated, the list is infinite!
Our approach values maintaining an unbiased approach to your problems. When teaching we will avoid opinion but teach and coach so that teams can start using what they’re learning. We can also provide ongoing support to help teams push forward innovation. We can even help you manage the HiPPO (Highest Paid Person’s Opinion) - a common concern of many teams.
Unlocking the full potential of understanding jobs is the cornerstone for crafting robust value propositions, innovative business models, compelling messaging, personalised experiences, exceptional products, customer-centric service, strategic sales approaches, and meaningful relationships.
However, navigating the realm of Jobs To Be Done (JTBD) can be deceiving. While the internet is awash with templates and frameworks claiming JTBD mastery, many fall short in truly comprehending the essence of the job. Professor Srikant M. Datar, the Dean of Harvard Business School, shares compelling examples of innovation, shedding light on the common struggle against 'cognitive fixedness'.
Recognising that there's no one-size-fits-all solution to break through Cognitive Fixedness, we excel in guiding teams to push beyond limitations. Armed with the skills to identify patterns and leverage diverse tools, we empower companies to see their business and clients more clearly – understanding motivations, unmet needs, aspirations, and more. Deep understanding, particularly of the functional, social, and emotional aspects, paves the way for innovative solutions and fortifies against disruptions from competitors.
Embarking on our workshop journey begins with understanding your business challenges. We delve into identifying key stakeholders and the ideal participants for the workshop. Moxie89 tailors the best tools and processes for your specific audience, with workshops ideally conducted in person but adaptable to hybrid or fully online formats. To achieve optimal outcomes, each workshop's design and execution are bespoke, tailored precisely to meet your unique goals.
With the outcomes of the Jobs To Be Done workshop you’ll be equipped to decide the steps on your innovation journey:
Innovation workshops
Apply to existing marketing messaging
New go-to-market strategy
Innovation research
Re-evaluation of personas and digital marketing
Engagement model evaluation
Business model evaluation