RESEARCH
Market & Situational Analysis
At Moxie89, our approach to market and situational analysis is rooted in the principles of Design Thinking, ensuring a deep understanding of the marketplace from the perspective of our clients. We believe in the power of empathy-driven research, which involves immersing ourselves in the shoes of our clients and their target audiences to uncover valuable insights.
One key aspect of our market analysis involves revisiting previous Jobs To Be Done workshops and analyses. By understanding the underlying motivations, needs, and preferences of different customer segments, we can identify opportunities for innovation and value creation. These workshops provide invaluable insights into the 'jobs' that customers are trying to accomplish and help us tailor our strategies to meet those needs effectively.
Through a combination of qualitative and quantitative research methods, we delve into the market landscape to gather comprehensive data on customer behaviours, market trends, competitor analysis, and industry dynamics. We employ techniques such as user interviews, ethnographic research, surveys, and data analysis to gain a holistic view of the market and identify emerging opportunities.
Our situational analysis goes beyond traditional market research by considering broader socio-economic, technological, and environmental factors that may impact our clients' business landscape. By understanding the external forces at play, we can anticipate challenges and capitalize on opportunities, ensuring that our clients stay ahead of the curve.
In essence, our market and situational analysis process at Moxie89 is not just about gathering data; it's about gaining deep insights, fostering empathy, and uncovering opportunities for innovation and value creation. By leveraging Design Thinking principles and drawing on our expertise in customer-centric research, we empower our clients to make informed decisions and drive meaningful change in their industries.
Interviews
Successful innovation projects requiring eliciting deep insights from stakeholders and audiences. Our approach involves developing extensive prompt questions that delve into three key dimensions: functional jobs, social jobs, and emotional jobs. By exploring these aspects comprehensively, we uncover not only the practical tasks that customers aim to accomplish but also the social and emotional drivers behind their behaviour.
Our honed interview techniques have been applied across diverse industries, including medical diagnostics, healthcare, professional business coaching, legal services, travel experiences, digital agencies, and more. Through structured questionnaires tailored to each industry, we facilitate meaningful conversations that go beyond surface-level responses. Clients consistently praise the depth of insights gained from these interviews, highlighting how they help unearth new information, challenge preconceived perceptions, and identify untapped opportunities.
As we progress through interviews, we remain flexible and adaptive, refining our questions based on the evolving understanding of different areas and businesses. This iterative approach allows us to continuously enhance the depth and relevance of our inquiries, ensuring that we extract the most valuable insights to inform strategic decision-making.
Ultimately, our honed interview techniques serve as a powerful tool for uncovering hidden motivations, unmet needs, and emerging trends in the market. By fostering open and honest dialogue with our clients and their stakeholders, we empower them to gain a deeper understanding of their target audiences and unlock new avenues for innovation and growth.
Beware: you can’t systematise innovation with Artificial Intelligence (AI). We CAN use AI to help facilitate the process.
Ethnography
We distinguish ourselves with honed open-ended interview techniques that elicit deep insights. Our approach involves developing extensive prompt questions that delve into three key dimensions: functional jobs, social jobs, and emotional jobs. By exploring these aspects comprehensively, we uncover not only the practical tasks that customers aim to accomplish but also the social and emotional drivers behind their behaviour.
Our techniques have been applied across diverse industries, including medical diagnostics, healthcare, professional business coaching, legal services, travel experiences, digital agencies, and more. Through structured questionnaires tailored to each client, we facilitate meaningful conversations that go beyond surface-level responses. Clients consistently praise the depth of insights gained from these interviews, highlighting how they help unearth new information, challenge preconceived perceptions, and identify untapped opportunities.
As we progress through interviews, we remain flexible and adaptive, refining our questions based on the evolving understanding of different areas and businesses. This iterative approach allows us to continuously enhance the depth and relevance of our inquiries, ensuring that we extract the most valuable insights to inform strategic decision-making.
Our techniques serve as a powerful tool for uncovering hidden motivations, unmet needs, and emerging trends in the market. By fostering open and honest dialogue with our clients and their stakeholders, we empower them to gain a deeper understanding of their target audiences and unlock new avenues for innovation and growth.
Value of ethnography
In-depth understanding
Contextual insights
Behavioural patterns
Uncovering unarticulated needs
Real-world application
Rich data collection