GTM STRATEGY

It's quite a challenge to develop an effective Go-To-Market (GTM) strategy without a clear understanding of the primary objectives valued by your customers or prospects. Often, GTM strategies revolve around the features and benefits of products and services, but beyond the product itself, the GTM approach needs a coherent narrative that communicates messages resonating with the buyer.

Frequently, target markets are built on artificial personas laden with assumptions. Due to the complexity involved, observational research is seldom conducted. Why is that? Questionnaires are burdened with bias, featuring questions that either influence responses or are grounded in assumptions.

Escaping the clutches of bias is no easy feat. Individuals often find it inappropriate to question those they report to, especially in economically uncertain times. Simultaneously, while companies strive for breakthroughs leading to growth, market share acquisition, favourable analyst reviews, and spikes in stock valuations, there's an inadvertent risk of turning employees into sycophants who fear challenging the status quo. It should be no surprise if you find your boat is gradually drifting further and further off course. \\

How can Moxie89 help your GTM strategy?